One of the most important aspects of a website is that it be content-driven. Content-driven is another way of saying form should follow function. Your website should be designed specifically for the content that needs to be delivered to your audience. If your website is a blog, it should be organized with clear navigation that takes into account the act of blogging over time. If your website provides product reviews, it should expose this information in an intuitive way, so that your audience can easily find related reviews, and even compare products directly.