Simple

It is an unfortunate characteristic of most websites that they become more complex over time. Complexity creep is insidious, and builds up slowly as new features are added and problems are addressed. Feature X is installed to help users do something, which later conflicts with Feature Z, and so on. In order to keep your energy focused on great content, we believe your website should be as simple as possible to accomplish your goals. Spend your time creating great content, not troubleshooting.

Keep it simple

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